Welcome to Windsor - Schweppes at Beaumont House
On Thursday, 13th February, we had the opportunity to transform the DeVere Beaumont Estate in Windsor into a breathtaking venue for CCEP’s global leadership meeting. The meeting and dinner followed a market visit to the surrounding area which we supported – more about that next week.
The 42-acre estate is centred on a Georgian mansion designed by James Gibbs and named Bowman’s Lodge. It was originally commissioned by Henry Thynne in 1705 and changed hands several times over the next 150 years. In 1854, it became a public school known locally as the Catholic Eton. The estate was acquired by DeVere in 2018 and fully renovated to provide excellent hotel facilities.
Today, we are focusing on activating an incredible function room. The Beaumont Estate chapel was designed in 1870 by Joseph Hanson, featuring a barrel-vaulted ceiling and rose stained glass window. The ceiling and walls of this iconic space were painted by William Romaine-Walke in 1902 and inspired the chapel in Evelyn Waugh’s novel Brideshead Revisited. With such a distinctive space, it was essential to match the ambience of the venue with the branding for the event.
The Chapel was used for the dinner and evening reception for 60 business leaders, followed by branded games for team engagement. Recessed seating booths provided an intimate space for pre-dinner drinks and networking. The Schweppes brand once again proved to be so versatile, thanks to its heritage. The painted Chapel walls provided the perfect canvas for the subtle placement of the Schweppes signature logo and fountain icon. The bar area was wrapped to produce a marble effect with etched signatures on the front and walls. Simple tie-on tags were dotted around the room with suggested cocktails using Schweppes mixers. The branded menus and placemats added branding to the tables without overpowering the serenity of the venue.
Before and after shots of the design render and the actual execution
Finishing touches for subtle brand presence
Take a look at the final results with our video walkthrough of the chapel transformation
