Author name: cole-j@sky.com

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Winning Business with a WOW factor

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Winning Business with a Wow Factor. Winning business is the lifeblood for any enterprise so when the opportunity arises to secure one of the best food chains in the world as a stockist, then you will go to extraordinary lengths to be successful.  Our brief was to WOW the decision makers at Subway to chose the Coke portfolio of drinks as their preferred products. So we brought Subway into the  Coca Cola Company Head Office in Wigmore St, London and showed what was possible with the partnership.  Take a look at the video below to see exactly how transgormational this build was. Most importantly – it worked! https://youtu.be/welyxUXmxPY

Experiential Marketing

Publican Awards

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Evolution Battersea – Publican Awards The Publican Awards are THE biggest and longest-running awards for the pubco industry. With high-calibre entries and a rigorous, robust multi-stage judging process, only those who deserve it are recognised in the shortlist or by winning an award. We had the pleasure of creating a jaw-dropping bar for industry leading brand Schweppes and this year’s sponsors of the Publican Awards. Coca-Cola Europacific Partners who owns Schweppes, are committed to minimising the environmental impact of their products and operations, with a particular focus on sustainable packaging, water stewardship and climate protection. As a major supplier to the hospitality sector they recognise the tremendous commitment it requires by operators to meet the evolving needs of consumers. The jaw-dropping bar featuring four curved flown LED walls spanning 6 metres in diameter The entire bar was designed and built at our production facility in the Midlands then reassembled at the glamorous Evolution London where the awards were held. It was paramount that the bar was visible as soon as visitors walked into the main hall on the evening. Bold statement messaging and graphics was used to draw attention. This ran around the main body of the bar area creating a stark contrast between the brightly lit curved flown LED walls. For the flown walls we used our Unilumin 2.6mm UPAD IV-S panels, and between the LED we integrated 70m of our SGM LB-100 balls. This project captured all of our imaginations. From an initial concept through to design, replication and activation at the event on Tuesday evening. No stone was left unturned to ensure we used only the best materials and suppliers to support what we had been quietly building internally, which is a strong and dedicated team full of diversity and strengths to deliver best in class activations time and time again. Darren New – Managing Director Tweet Our customer built bar allowed the talented staff from Liquid Chefs to showcase their cocktail making talents as they conjoured up new delights using the Schweppes tonic mixer range.    Guests at the event were able to sample the new Paloma Bliss mixer for the first time.  Subtle placement of brand icons such as the fountain remind guests of the brand heritage whilst the LED display brings everythng right into the 21st century

Brand showcasing, Experiential Marketing

Minnesota Vikings Fan Zone

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Vikings Invade the UK Again. As the NFL roll out a series of matches across October, one team in particular hopes to capture the hearts of even more Brits. As the team with the largest UK fan base of any NFL team, Minnesota Vikings are not resting on the  laurels. Our brief was to create a Minnesota Vikings Fan Zone at an iconic venue that would provide an impressive backdrop for this multi-purpose event. One side of the area became a skills zone, complete with field goal practice and throwing accuracy tests.   Centre stage was a viking ship and figurehead, housing a giant  screen that would show the game live on the Sunday afternoon. Challenges From Nature A terror attack in Manchester two days before we were due to open the event caused a headache as security levels were raised across the country. Then Storm Amy, gusting at 50 mph against a boat design to withstand 47 mph winds raised further concern. New wind calculations had to be completed and some branding had to be removed from the high level trusses to ensure the event remained safe. At all times this is our primary concern – that no-one is at risk  from falling equipment or swirling kit. With less than an hour to go before the advertised start time we were given the go ahead to open the gates. The video below shows just how much the fans who attended enjoyed the day https://youtu.be/2O-zS4qaLYE

Experiential Marketing

American Diner – 1950’s heart and soul

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Bringing Burger King Into The Vox Turning a concept into a working bar One of the most exciting things we  do at TBN is turn ideas into physical constructions. It’s especially exciting when you can turn complex concepts into visually accurate sets on a budget.  We pitched a creative idea to one of our clients to recreate a one-of a kind 1950’s diner tapping into the roots of the fast food phenomenon. Below are the images we created to capture the essence of the idea. The Talk of the Town The ‘Twist n Taste’ Diner quickly became the talk of the town when it took to the Event Production Show in 2024. It wasn’t just a creative pitch or tradestand; it was a testament to the power of teamwork, imagination, and a shared love for nostalgia. Clients and collaborators alike marveled at how seamlessly we blended innovation with tradition to bring a classic diner into the modern age with a twist! More than just a project, The ‘Twist n Taste’ Diner became an experience. It showed how a brand can truly come to life when passion, creativity, and attention to detail meet. It was a place where clients could envision their own brands in an immersive environment, bringing their ideas to life in a fresh way. From Concept To Reality Our trade show diner quickly became the inspiration for our unique bar creation for Burger King at their staff awards held at the Vox in Birmingham.  This wasn’t a mock set – it was a fully operational bar serving real customers. It had to create an evocative 1950’s atmosphere and deal with the complexities of serving real drinks to a crowd. The bar housed chilled equipment and glassware for the perfect serve of ice cold Coca-Cola To find out more about our creative processes and construction successes contact us here.

Brand showcasing, Experiential Marketing

Welcome to Windsor

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Welcome to Windsor – Schweppes at Beaumont House On Thursday, 13th February, we had the opportunity to transform the DeVere Beaumont Estate in Windsor into a breathtaking venue for CCEP’s global leadership meeting. The meeting and dinner followed a market visit to the surrounding area which we supported – more about that next week. The 42-acre estate is centred on a Georgian mansion designed by James Gibbs and named Bowman’s Lodge. It was originally commissioned by Henry Thynne in 1705 and changed hands several times over the next 150 years. In 1854, it became a public school known locally as the Catholic Eton. The estate was acquired by DeVere in 2018 and fully renovated to provide excellent hotel facilities. Today, we are focusing on activating an incredible function room. The Beaumont Estate chapel was designed in 1870 by Joseph Hanson, featuring a barrel-vaulted ceiling and rose stained glass window.  The ceiling and walls of this iconic space were painted by William Romaine-Walke in 1902 and inspired the chapel in Evelyn Waugh’s novel Brideshead Revisited. With such a distinctive space, it was essential to match the ambience of the venue with the branding for the event.  The Chapel was used for the dinner and evening reception for 60 business leaders, followed by branded games for team engagement. Recessed seating booths provided an intimate space for pre-dinner drinks and networking. The Schweppes brand once again proved to be so versatile, thanks to its heritage.   The painted Chapel walls provided the perfect canvas for the subtle placement of the Schweppes signature logo and fountain icon. The bar area was wrapped to produce a marble effect with etched signatures on the front and walls. Simple tie-on tags were dotted around the room with suggested cocktails using Schweppes mixers. The branded menus and placemats added branding to the tables without overpowering the serenity of the venue.   Before and after shots of the design render and the actual execution Finishing touches for subtle brand presence Take a look at the final results with our video walkthrough of the chapel transformation https://youtu.be/ut8JiwU4N-g

Experiential Marketing

Riyadh Season Activation – Wembley Way

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Riyadh Season Activation – Wembley Way Two Weeks to Pull Off The Seemingly Impossible When your client rings and tells you they need a five container build with a custom built mountain and over 300 square metres of video screens you get excited. This is a huge undertaking that we can really get our teeth into, we thought. We instantly started mapping out a 12 week plan to execute.. When they then tell you it needs to be ready in two weeks time, ready for the Anthony Joshua Fight against Daniel Dubois, most people would get scared. Not at Totally Brandnew! Calling on all of our years of expertise and contacts in the industry, we created a huge experiential event focused on encouraging tourism to Riyadh for shopping, entertainment and culture. The entrance was marked with a huge hand carved and painted mountain created by award winning graffiti artist – Si Mitchell A corridor of screens showing scenes from Riyadh then led to a series of rooms promoting world class shopping. The centrepiece was our unique 2m digital sphere that is a real show stopper and available for hire for your event. Get in contact with us here  And this was how it began. First a platform was created before the truss was erected to stabilise the set.  Hundreds of flight cases containing screens, platform, electrical components and more where transported to the site from all over the country.  This was the first time we actually had to use an architect to create the plans to ensure everything was 100% safe and stable. 40 staff then converted the blank pavement into a slice of Saudi in just 3 days. Watching the set take shape was like being at a ballet. Skilled technicians moved around each other seamlessly.  We didn’t have a single incident across the entire build and derig which is always our number one priority

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