Riyadh Season Activation - Wembley Way
Two Weeks to Pull Off The Seemingly Impossible
When your client rings and tells you they need a five container build with a custom built mountain and over 300 square metres of video screens you get excited. This is a huge undertaking that we can really get our teeth into, we thought. We instantly started mapping out a 12 week plan to execute..
When they then tell you it needs to be ready in two weeks time, ready for the Anthony Joshua Fight against Daniel Dubois, most people would get scared.
Not at Totally Brandnew!
Calling on all of our years of expertise and contacts in the industry, we created a huge experiential event focused on encouraging tourism to Riyadh for shopping, entertainment and culture.
The entrance was marked with a huge hand carved and painted mountain created by award winning graffiti artist – Si Mitchell
A corridor of screens showing scenes from Riyadh then led to a series of rooms promoting world class shopping.
The centrepiece was our unique 2m digital sphere that is a real show stopper and available for hire for your event. Get in contact with us here
And this was how it began. First a platform was created before the truss was erected to stabilise the set. Hundreds of flight cases containing screens, platform, electrical components and more where transported to the site from all over the country. This was the first time we actually had to use an architect to create the plans to ensure everything was 100% safe and stable.
40 staff then converted the blank pavement into a slice of Saudi in just 3 days.
Watching the set take shape was like being at a ballet. Skilled technicians moved around each other seamlessly. We didn’t have a single incident across the entire build and derig which is always our number one priority
